Event
Upscaling Agroecology: Sell the Story, But Don’t Forget the Steak
Are story, quality and consistency equally important when producing and marketing agroecological products? Jock Gibson says yes!
As owner and manager of PfL Certified Edinvale Farm and PfL Approved Macbeths Butcher & Game Dealer, having completed his recent Nuffield Report “Enhanced Meat Eating Quality from 100% Pasture and Forage Systems”, Jock Gibson understands quality, not to mention the steps needed to attain it in red meat products.
“Stories alone won’t keep people coming back. For that, we need [red meat] that consistently eats well”
Join Jock Gibson for this Pasture for Life webinar delivered as part of the Scottish Agroecology Partnership exploring how: improved winter management, use of diverse swards, selective breeding for tenderness, and attention to pre-slaughter handling, can add value to products produced from agroecological and regenerative systems.
Herbal Ley Establishment & Management
18th March 2026
Discover the benefits of introducing herbal leys into your rotation at this one-day course with FarmED