Event
Cultivate Your Message
A practical webinar from Better Food Traders and The Nest to provide insight into current marketing trends and the wider context around agroecological growing and retail.
This session is designed to bring clarity to the current marketing landscape, offering context around how agroecological growing and ethical retail are being communicated today, and what that means for small enterprises.
Rather than prescribing one way of doing things, the workshop will support participants to understand their options, experiment thoughtfully, and build confidence in their own approach.
Session aims
By the end of the session, attendees will leave with:
- New insight into current marketing trends and the wider context around agroecological growing and retail
- A clearer understanding of what they can do differently in the marketing of their enterprise
- Greater confidence to try new marketing techniques and approaches
- Practical ways to measure and reflect on the success of new approaches
Who this session is for
This session is for you if you have a basic grasp of marketing but are ready to go deeper. It will be especially useful for people who know the fundamentals but are finding that the usual approaches don’t quite fit the values-led, land-connected work they’re doing.
All welcome, whether you work in a dedicated marketing role or wear many hats at a sustainable, ethical food enterprise.
This session is free for Better Food Traders Members.
Format and access
- Live online workshop with space for discussion and questions
- The session will be recorded
- BFT members will have ongoing access via the BFT Library
About your trainer
Shanley Mitchell is Creative Director at The Nest, a creative agency working alongside agroecological farmers and land-based projects to support thoughtful branding, communications, and storytelling.
Shanley’s work focuses on helping enterprises articulate their values clearly, try new marketing approaches with confidence, and develop practices that are both considered and measurable. Her approach is shaped by close collaboration with growers and producers, and a belief that good marketing should feel supportive, practical, and grounded in real conditions.
Better Food Traders (BFT) is a not-for-profit CIC that empowers and equips traders, communities, and growers to rebuild an independent, sustainable food sector. They support agroecological farming and help build routes to market that reduce the environmental impacts of food, enabling a just transition to a more climate- and nature-friendly food system.
As part of this, they support a national network of independent food traders, including veg box schemes, shops, wholesalers, bakeries, fishmongers, farmers markets and online retailers who are united by a commitment to trade UK-grown, ethically produced and organic/agroecological food
