Event

Dual Purpose Poultry Field Lab: Online Webinar

Date : 10th July 2025 | 10:30 am - 12:00 pm
Venue : Online

Join this Innovative Farmers field lab group to hear about the motivations and experiences farmers and researchers trialling dual purpose poultry.

In a new set of on-farm trials – the Dual Purpose Poultry field lab, six farms are working with welfare experts and researchers to assess the feasibility of dual-purpose breed poultry systems in the UK (i.e. bred for both eggs and meat). The triallists hope to gather information on the social and economic factors associated with a move away from specialisation in poultry farming, by monitoring their productivity, ability to thrive on diets using less imported high-protein feed, and welfare. A key outcome of the field lab is to build a community of practice around dual-purpose breeds.

Find out more about the Field Lab here.

Speakers and panellists

In this webinar, we will be joined by the triallists and other members of the group, including:

  • Sam Packer, Soil Association – Field lab coordinator and Standards Innovations Manager
  • Dr. Annie Rayner, Planton Farm – Field lab researcher
  • Mike Mallett – Maple Farm, Kelsale, Suffolk – Triallist and mixed organic farmer

Points of discussion on dual purpose breeds

  • Breed information and differences
  • Welfare and behaviour
  • Feed and diets
  • Marketing and consumer engagement

Attendees are encouraged to bring their questions to the panel through the Q&A, where there will be plenty of time for discussion.

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