Lee Holdstock

Now growing at over 7% year-on-year, the organic market has entered its fifth consecutive year of steady growth. Organic meat has also grown over the last decade, but if we’re honest, its fortunes have been a little more mixed... When I organised the Soil Association Certification’s first ever Organic Meat Forum in late 2015, organic meat in supermarkets was just edging into growth, following a difficult post-recessionary few years I’d rather forget. Since then, despite some ups and downs, I’ve been keeping a vigil on supermarket sales data and I’m pleased to say that it’s at least remained steady.